:root {
  --bg: #f3efe7;
  --bg-2: #ebe6dc;
  --ink: #111111;
  --ink-2: #3d3a36;
  --muted: #8a847b;
  --line: rgba(17, 17, 17, 0.08);
  --accent: #ff4d1c;
  --accent-deep: #e03810;
  --card: #ffffff;
  --radius: 32px;
  --header: 92px;
  --page: 90%;
  --display: "Inter Tight", Inter, ui-sans-serif, system-ui, sans-serif;
  --sans: Inter, ui-sans-serif, system-ui, sans-serif;
}

*,
*::before,
*::after { box-sizing: border-box; }

html {
  scroll-behavior: smooth;
  color-scheme: light;
}

body {
  margin: 0;
  background: var(--bg);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 20px;
  line-height: 1.6;
  text-rendering: optimizeLegibility;
  -webkit-font-smoothing: antialiased;
}

body::before {
  content: "";
  pointer-events: none;
  position: fixed;
  inset: 0;
  z-index: 80;
  opacity: 0.035;
  background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='140' height='140'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='.8' numOctaves='2' stitchTiles='stitch'/></filter><rect width='100%' height='100%' filter='url(%23n)'/></svg>");
}

img { max-width: 100%; height: auto; display: block; }
a { color: inherit; text-decoration: none; }
button { font: inherit; color: inherit; cursor: pointer; }

h1, h2, h3, h4 {
  font-family: var(--display);
  font-weight: 800;
  letter-spacing: -0.045em;
  line-height: 0.96;
  margin: 0;
}

h1 { font-size: clamp(2.8rem, 6.4vw, 5.2rem); line-height: 0.98; }
h2 { font-size: clamp(2rem, 4.2vw, 3.4rem); line-height: 1.12; letter-spacing: -0.04em; }
h3 { font-size: clamp(1.55rem, 2.8vw, 2.3rem); line-height: 1.15; }

.skip {
  position: absolute;
  left: -999px;
  top: 8px;
}
.skip:focus { left: 8px; z-index: 100; background: #fff; padding: 8px 12px; }

.doc-kicker {
  margin: 0 0 16px;
  font-size: 17px;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  height: 56px;
  padding: 0 24px;
  border-radius: 999px;
  border: 1px solid transparent;
  font-weight: 600;
  font-size: 17px;
  white-space: nowrap;
  transition: transform 0.25s cubic-bezier(0.16, 1, 0.3, 1), background 0.2s, border-color 0.2s;
}
.btn:hover { transform: translateY(-1px); }
.btn-ghost { background: transparent; border-color: rgba(17,17,17,.14); }

.brand {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-family: var(--display);
  font-weight: 700;
  letter-spacing: -0.04em;
  font-size: 22px;
  line-height: 1.1;
  white-space: nowrap;
}
.brand-logo {
  width: 48px;
  height: 48px;
  border-radius: 50%;
  overflow: hidden;
  flex-shrink: 0;
  background: #e8f1fc;
}
.brand-logo img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 40;
  display: grid;
  grid-template-columns: auto 1fr;
  align-items: center;
  gap: 16px;
  width: 100%;
  height: var(--header);
  margin: 0 auto;
  padding: 0 5%;
  background: color-mix(in srgb, var(--bg) 86%, transparent);
  backdrop-filter: blur(16px);
  -webkit-backdrop-filter: blur(16px);
}
.site-header.is-scrolled {
  border-bottom: 1px solid var(--line);
  background: color-mix(in srgb, var(--bg) 94%, transparent);
}
.nav {
  display: flex;
  justify-self: end;
  gap: 24px;
  font-size: 18px;
  color: var(--ink-2);
}
.nav a {
  white-space: nowrap;
}
.nav a:hover { color: var(--ink); }
.nav a[aria-current="page"] {
  color: var(--ink);
  font-weight: 600;
  box-shadow: inset 0 -2px 0 var(--accent);
}

.hero {
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  gap: 48px;
  align-items: center;
  width: var(--page);
  margin: 0 auto;
  padding: 32px 0 64px;
  min-height: calc(100svh - var(--header) - 48px);
}

.lede {
  max-width: 48ch;
  color: var(--ink-2);
  font-size: clamp(18px, 1.6vw, 22px);
  margin: 22px 0 32px;
  line-height: 1.55;
}

.hero-actions { display: flex; flex-wrap: wrap; gap: 12px; }

.hero-stage {
  position: relative;
  display: grid;
  place-items: center;
  min-height: 680px;
}

.device {
  position: relative;
  width: min(360px, 100%);
  aspect-ratio: 390 / 800;
  padding: 9px;
  border-radius: 46px;
  background: linear-gradient(165deg, #e8a078, #c45a32 45%, #8a3a22);
  box-shadow:
    inset 0 1px 1px rgba(255,255,255,.5),
    inset 0 -2px 3px rgba(0,0,0,.25),
    0 40px 80px rgba(40, 20, 10, .22);
}
.device-silent,
.device-vol,
.device-power {
  position: absolute;
  background: #6d655c;
  border-radius: 2px;
}
.device-silent { width: 3px; height: 22px; left: -3px; top: 92px; }
.device-vol { width: 3px; height: 64px; left: -3px; top: 128px; }
.device-power { width: 3px; height: 72px; right: -3px; top: 150px; background: #8a4a32; }

.device-screen {
  height: 100%;
  border-radius: 38px;
  overflow: hidden;
  background: #000;
}
.device-shot {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center top;
}

.film {
  width: var(--page);
  margin: 0 auto 8px;
  height: min(520px, 42vw);
  border-radius: 28px;
  overflow: hidden;
}
.film img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: 28% 40%;
}

.section {
  width: var(--page);
  margin: 0 auto;
  padding: 108px 0 32px;
  scroll-margin-top: var(--header);
}

.section-lead {
  max-width: 70ch;
  margin: 22px 0 40px;
  color: var(--ink-2);
  font-size: clamp(18px, 1.5vw, 22px);
  line-height: 1.55;
}

.bot-steps {
  list-style: none;
  margin: 36px 0 0;
  padding: 0;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 20px;
}
.bot-steps li {
  padding: 36px;
  background: var(--card);
  border-radius: 28px;
}
.bot-steps h3 {
  font-size: clamp(1.7rem, 2.4vw, 2.05rem);
  margin-bottom: 14px;
}
.bot-steps p {
  margin: 0;
  color: var(--ink-2);
  font-size: 19px;
  line-height: 1.5;
}

.roles {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
}

.role-card {
  position: relative;
  aspect-ratio: 3 / 4.6;
  border-radius: 28px;
  overflow: hidden;
  isolation: isolate;
  background: #1a1612;
}
.role-photo {
  position: absolute;
  inset: 0;
  transition: filter 0.45s ease, transform 0.55s ease;
}
.role-photo img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: saturate(1.08) contrast(1.05);
}
.role-card:nth-child(1) img { object-position: 88% 40%; }
.role-card:nth-child(2) img { object-position: 82% 28%; }
.role-card:nth-child(3) img { object-position: 50% 45%; }

.role-min {
  position: absolute;
  left: 0; right: 0; bottom: 0;
  z-index: 2;
  padding: 28px 22px 22px;
  background: linear-gradient(180deg, transparent, rgba(10,8,6,.78));
  color: #fff;
  transition: opacity 0.35s ease;
}
.role-min span,
.role-text span {
  display: block;
  font-size: 13px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  opacity: .8;
  margin-bottom: 8px;
}
.role-min h3,
.role-text h3 {
  font-size: clamp(1.45rem, 2.2vw, 1.85rem);
  font-weight: 700;
  letter-spacing: -0.04em;
  line-height: 1.12;
}

.role-text {
  position: absolute;
  inset: 0;
  z-index: 3;
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  padding: 28px 22px 24px;
  color: #fff;
  background: linear-gradient(180deg, rgba(10,8,6,.2) 0%, rgba(10,8,6,.88) 55%);
  opacity: 0;
  transform: translateY(12px);
  transition: opacity 0.4s ease, transform 0.4s ease;
  pointer-events: none;
}
.role-text ul {
  list-style: none;
  margin: 16px 0 12px;
  padding: 0;
  border-radius: 16px;
  overflow: hidden;
  background: rgba(255,255,255,.12);
  border: 1px solid rgba(255,255,255,.18);
}
.role-text li {
  display: flex;
  justify-content: space-between;
  gap: 10px;
  padding: 11px 14px;
  font-size: 16px;
  border-bottom: 1px solid rgba(255,255,255,.12);
}
.role-text li:last-child { border-bottom: 0; }
.role-text li span {
  margin: 0;
  letter-spacing: 0;
  text-transform: none;
  opacity: .7;
  font-size: 15px;
}
.role-text p {
  margin: 0;
  font-size: 16px;
  line-height: 1.45;
  color: rgba(255,255,255,.92);
}

.role-card:hover .role-photo,
.role-card.is-on .role-photo {
  filter: blur(10px) saturate(1.15);
  transform: scale(1.05);
}
.role-card:hover .role-min,
.role-card.is-on .role-min { opacity: 0; }
.role-card:hover .role-text,
.role-card.is-on .role-text {
  opacity: 1;
  transform: translateY(0);
}

.needs-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
}
.needs-grid article {
  padding: 32px;
  border-radius: 28px;
  background: color-mix(in srgb, var(--card) 70%, transparent);
  border: 1px solid var(--line);
}
.needs-grid h3 { margin: 0 0 14px; font-size: clamp(1.6rem, 2.2vw, 2rem); }
.needs-grid p { margin: 0; color: var(--ink-2); font-size: 18px; line-height: 1.5; }

.market-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
}
.rival-card {
  height: 100%;
  padding: 32px;
  background: var(--card);
  border-radius: 28px;
}
.rival-card header { margin-bottom: 12px; }
.rival-card h3 { font-size: clamp(1.7rem, 2.4vw, 2.1rem); }
.rival-card small { color: var(--muted); }
.rival-card p { color: var(--ink-2); font-size: 18px; }
.rival-card ul { list-style: none; padding: 0; margin: 16px 0 0; }
.rival-card li {
  padding: 14px 0 14px 42px;
  position: relative;
  font-size: 17px;
  color: var(--ink-2);
  border-top: 1px solid var(--line);
}
.plus::before, .minus::before {
  position: absolute;
  left: 0;
  top: 8px;
  width: 1.15em;
  font-size: 30px;
  line-height: 1;
  font-weight: 800;
}
.plus::before { content: "+"; color: #1f8a4c; }
.minus::before { content: "?"; color: var(--accent); }

.edge {
  width: var(--page);
  margin: 0 auto;
  padding: 0;
  scroll-margin-top: var(--header);
}
.edge-pin { height: 620vh; }
.edge-sticky {
  position: sticky;
  top: var(--header);
  z-index: 2;
  height: calc(100svh - var(--header));
  display: flex;
  flex-direction: column;
  justify-content: center;
  gap: 22px;
  background: var(--bg);
}
.edge-sticky h2 {
  margin: 0;
  font-size: clamp(1.7rem, 3.2vw, 2.8rem);
}
.edge-card {
  display: flex;
  flex-direction: column;
  gap: 32px;
  padding: 48px 56px 36px;
  border-radius: 36px;
  background: #fff;
  color: var(--ink);
  border: 1px solid rgba(17, 17, 17, 0.08);
  box-shadow: 0 24px 60px rgba(40, 28, 16, 0.08);
}
.edge-progress {
  margin: 0;
  text-align: center;
  font-size: 20px;
  color: var(--muted);
}
.edge-progress b {
  color: var(--ink);
  font-family: var(--display);
  font-size: 26px;
  font-weight: 800;
  margin: 0 .28em;
}
.edge-stage {
  position: relative;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 96px;
  align-items: center;
  width: 100%;
  min-height: 260px;
  transition: opacity .18s ease, transform .18s ease;
}
.edge-stage.is-swap {
  opacity: 0;
  transform: translateY(16px);
}
.edge-col { min-height: 0; }
.edge-col span {
  display: block;
  margin-bottom: 14px;
  font-size: 14px;
  letter-spacing: .14em;
  text-transform: uppercase;
  color: var(--muted);
}
.edge-col.us span { color: var(--accent); }
.edge-col h3 {
  font-size: clamp(1.55rem, 2.8vw, 2.35rem);
  font-weight: 700;
  letter-spacing: -.035em;
  line-height: 1.22;
  margin-bottom: 16px;
}
.edge-col p {
  margin: 0;
  font-size: 20px;
  line-height: 1.45;
  color: var(--ink-2);
}
.edge-swap {
  position: absolute;
  left: 50%;
  top: 50%;
  transform: translate(-50%, -50%);
  z-index: 1;
  display: grid;
  place-items: center;
}
.edge-swap span {
  width: 72px;
  height: 72px;
  border-radius: 50%;
  border: 2px solid var(--accent);
  display: grid;
  place-items: center;
  color: var(--accent);
  font-size: 30px;
  font-weight: 700;
  background: #fff1ec;
}
.edge-dots {
  display: flex;
  justify-content: center;
  gap: 12px;
}
.edge-dots button {
  width: 48px;
  height: 48px;
  border-radius: 50%;
  border: 1px solid rgba(17, 17, 17, 0.16);
  background: transparent;
  color: var(--ink);
  font-family: var(--display);
  font-weight: 700;
  font-size: 18px;
}
.edge-dots button[aria-selected="true"] {
  background: var(--accent);
  border-color: var(--accent);
  color: #fff;
}

.hero-doc {
  min-height: calc(100svh - var(--header) - 48px);
  align-items: center;
}
.hero-doc .lede { max-width: 58ch; }
.hero-doc .hero-stage {
  min-height: 0;
  place-items: stretch;
  align-items: center;
}

.toc-card {
  width: min(420px, 100%);
  margin-left: auto;
  padding: 36px 32px 28px;
  background: var(--card);
  border-radius: 28px;
}
.toc-card ol {
  list-style: none;
  margin: 12px 0 0;
  padding: 0;
}
.toc-card li {
  border-top: 1px solid var(--line);
}
.toc-card li:first-child { border-top: 0; }
.toc-card a {
  display: flex;
  align-items: baseline;
  gap: 16px;
  padding: 18px 0;
  font-family: var(--display);
  font-weight: 700;
  letter-spacing: -0.035em;
  font-size: clamp(1.2rem, 2vw, 1.45rem);
  line-height: 1.2;
}
.toc-card a span {
  color: var(--accent);
  font-size: 0.78em;
  letter-spacing: 0.08em;
}
.toc-card a:hover { color: var(--accent); }

.approach {
  padding: 40px 40px 28px;
  margin-top: 16px;
  background: var(--card);
  border-radius: 28px;
}
.approach-n,
.firm-n {
  margin: 0 0 10px;
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--accent);
}
.approach h3 { margin-bottom: 8px; }
.approach-src {
  margin: 0 0 8px;
  color: var(--muted);
  font-size: 17px;
}
.approach ul {
  list-style: none;
  margin: 20px 0 0;
  padding: 0;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 8px 28px;
}
.approach li {
  padding: 20px 0;
  border-top: 1px solid var(--line);
}
.approach h4 {
  font-size: clamp(1.15rem, 1.8vw, 1.4rem);
  margin-bottom: 8px;
}
.approach dd {
  margin: 0;
  color: var(--ink-2);
  font-size: 18px;
  line-height: 1.5;
}
.approach dl { margin: 16px 0 0; }
.approach dt {
  margin: 16px 0 6px;
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--muted);
}
.approach dt:first-child { margin-top: 0; }

.firm-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 16px;
}
.firm-card {
  padding: 32px 32px 28px;
  background: var(--card);
  border-radius: 28px;
}
.firm-card h3 {
  font-size: clamp(1.45rem, 2.2vw, 1.85rem);
  margin-bottom: 10px;
}
.firm-class {
  margin: 0 0 8px;
  color: var(--muted);
  font-size: 16px;
  line-height: 1.4;
}
.firm-card dl { margin: 16px 0 0; }
.firm-card dt {
  margin: 14px 0 6px;
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--muted);
}
.firm-card dt:first-child { margin-top: 0; }
.firm-card dd {
  margin: 0;
  color: var(--ink-2);
  font-size: 18px;
  line-height: 1.5;
}

.table-scroll {
  overflow-x: auto;
  border-radius: 28px;
  background: var(--card);
}
.doc-table {
  width: 100%;
  min-width: 860px;
  border-collapse: collapse;
  font-size: 16px;
  line-height: 1.45;
}
.doc-table caption {
  position: absolute;
  width: 1px;
  height: 1px;
  overflow: hidden;
  clip: rect(0 0 0 0);
}
.doc-table th,
.doc-table td {
  padding: 18px 20px;
  text-align: left;
  vertical-align: top;
  border-bottom: 1px solid var(--line);
}
.doc-table thead th {
  font-family: var(--display);
  font-size: 18px;
  letter-spacing: -0.03em;
  background: var(--bg-2);
}
.doc-table tbody th {
  width: 18%;
  font-weight: 600;
  color: var(--ink);
  background: color-mix(in srgb, var(--bg-2) 55%, #fff);
}
.doc-table td { color: var(--ink-2); }
.doc-table tbody tr:last-child th,
.doc-table tbody tr:last-child td { border-bottom: 0; }

.closer {
  padding-top: 48px;
  padding-bottom: 88px;
}
.closer p {
  max-width: 72ch;
  margin: 0;
  padding-left: 24px;
  border-left: 3px solid var(--accent);
  font-size: clamp(18px, 1.6vw, 22px);
  line-height: 1.5;
  color: var(--ink);
}

.cta {
  text-align: center;
  padding-top: 80px;
  padding-bottom: 80px;
}
.cta h2 { max-width: 18ch; margin-left: auto; margin-right: auto; }
.cta p {
  max-width: 42ch;
  margin: 16px auto 0;
  color: var(--ink-2);
  font-size: 20px;
}

.site-footer {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 12px;
  width: var(--page);
  margin: 0 auto;
  padding: 28px 0 40px;
  color: var(--muted);
  font-size: 14px;
}

.pos-wrap {
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  gap: 20px;
  align-items: stretch;
}
.pos-plot {
  position: relative;
  aspect-ratio: 1.02;
  min-height: 520px;
  background: var(--card);
  border-radius: 28px;
  overflow: hidden;
}
.pos-grid {
  position: absolute;
  inset: 88px 36px 84px 92px;
  background-image:
    linear-gradient(to right, var(--line) 1px, transparent 1px),
    linear-gradient(to top, var(--line) 1px, transparent 1px);
  background-size: 25% 25%;
  border-left: 1px solid rgba(17, 17, 17, 0.22);
  border-bottom: 1px solid rgba(17, 17, 17, 0.22);
}
.pos-tick {
  position: absolute;
  z-index: 2;
  font-size: 18px;
  line-height: 1.25;
  font-weight: 600;
  color: var(--ink-2);
  max-width: 18ch;
}
.pos-tick-yt {
  left: 12px;
  top: 88px;
  writing-mode: vertical-rl;
  transform: rotate(180deg);
}
.pos-tick-yb {
  left: 12px;
  bottom: 84px;
  writing-mode: vertical-rl;
  transform: rotate(180deg);
}
.pos-tick-xl { left: 96px; bottom: 22px; }
.pos-tick-xr { right: 36px; bottom: 22px; text-align: right; }
.pos-zone {
  position: absolute;
  z-index: 0;
  font-size: 15px;
  font-weight: 700;
  letter-spacing: -0.03em;
  color: var(--muted);
  pointer-events: none;
}
.pos-zone-us {
  right: 8%;
  top: 10%;
  color: var(--accent);
}
.pos-pin {
  position: absolute;
  z-index: 3;
  display: flex;
  align-items: center;
  gap: 8px;
  padding: 0;
  border: 0;
  background: transparent;
  left: calc(var(--x) * 100%);
  bottom: calc(var(--y) * 100%);
  transform: translate(-10px, 50%);
}
.pos-pin--end {
  flex-direction: row-reverse;
  transform: translate(calc(-100% + 10px), 50%);
}
.pos-pin .pos-dot {
  position: static;
  transform: none;
  flex-shrink: 0;
  width: 18px;
  height: 18px;
  border-radius: 50%;
  border: 2px solid var(--ink);
  background: #fff;
}
.pos-pin.is-us .pos-dot,
.pos-dot.is-us {
  width: 22px;
  height: 22px;
  background: var(--accent);
  border-color: var(--accent);
}
.pos-name {
  font-family: var(--display);
  font-size: 19px;
  font-weight: 700;
  letter-spacing: -0.03em;
  color: var(--ink);
  white-space: nowrap;
}
.pos-pin[aria-selected="true"] .pos-name { color: var(--accent); }
.pos-pin[aria-selected="true"] .pos-dot {
  outline: 5px solid color-mix(in srgb, var(--accent) 30%, transparent);
}
.pos-card {
  padding: 36px 32px;
  background: var(--card);
  border-radius: 28px;
  display: flex;
  flex-direction: column;
  justify-content: flex-start;
  gap: 0;
}
.pos-howto {
  margin: 0 0 22px;
  font-size: 22px;
  line-height: 1.45;
  color: var(--ink);
}
.pos-card .doc-kicker { margin-bottom: 10px; }
.pos-card h3 {
  margin-bottom: 12px;
  font-size: clamp(1.8rem, 3vw, 2.4rem);
}
.pos-where {
  margin: 0 0 14px;
  font-size: 22px;
  font-weight: 600;
  line-height: 1.4;
  color: var(--ink);
}
.pos-card p {
  margin: 0 0 12px;
  color: var(--ink-2);
  font-size: 22px;
  line-height: 1.5;
}
.pos-card p:last-child { margin-bottom: 0; }

.why-grid,
.season-grid,
.fair-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
}
.why-grid article,
.season-grid article,
.fair-grid article {
  padding: 32px;
  background: var(--card);
  border-radius: 28px;
}
.why-grid h3,
.season-grid h3,
.fair-grid h3 { margin-bottom: 12px; font-size: clamp(1.35rem, 2vw, 1.75rem); }
.why-grid p,
.season-grid p,
.fair-grid p { margin: 0; color: var(--ink-2); font-size: 18px; line-height: 1.5; }

.tariff-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 14px;
}
.tariff-card {
  padding: 28px 24px;
  background: var(--card);
  border-radius: 28px;
  border: 2px solid transparent;
  text-align: left;
  width: 100%;
}
.tariff-card.is-hit { border-color: var(--accent); }
.tariff-card.is-on { background: #fff1ec; border-color: var(--accent); }
.tariff-card small {
  display: block;
  margin-bottom: 8px;
  font-size: 13px;
  letter-spacing: .12em;
  text-transform: uppercase;
  color: var(--muted);
}
.tariff-card.is-hit small { color: var(--accent); }
.tariff-card h3 { font-size: clamp(1.4rem, 2vw, 1.85rem); margin-bottom: 8px; }
.tariff-price {
  font-family: var(--display);
  font-weight: 800;
  font-size: 2rem;
  letter-spacing: -.04em;
  margin: 10px 0 14px;
}
.tariff-card ul {
  list-style: none;
  margin: 0;
  padding: 0;
}
.tariff-card li {
  padding: 8px 0;
  border-top: 1px solid var(--line);
  font-size: 15px;
  color: var(--ink-2);
}

.calc {
  display: grid;
  grid-template-columns: 0.92fr 1.08fr;
  gap: 28px;
  padding: 40px 40px 36px;
  background: var(--card);
  border-radius: 36px;
}
.calc-ctrl h3 { font-size: 1.35rem; margin: 22px 0 10px; }
.calc-ctrl h3:first-child { margin-top: 0; }
.calc-pills {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin-bottom: 8px;
}
.calc-pills button {
  height: 42px;
  padding: 0 16px;
  border-radius: 999px;
  border: 1px solid rgba(17,17,17,.14);
  background: transparent;
  font-size: 15px;
  font-weight: 600;
}
.calc-pills button[aria-pressed="true"] {
  background: var(--accent);
  border-color: var(--accent);
  color: #fff;
}
.calc-row {
  display: flex;
  justify-content: space-between;
  gap: 12px;
  font-size: 15px;
  color: var(--ink-2);
  margin-bottom: 6px;
}
.calc-row b { color: var(--ink); font-family: var(--display); font-size: 18px; }
.calc input[type="range"] {
  width: 100%;
  accent-color: var(--accent);
  margin: 0 0 14px;
}
.calc-check {
  display: flex;
  align-items: center;
  gap: 10px;
  margin: 8px 0 0;
  font-size: 16px;
}
.calc-out {
  display: grid;
  gap: 14px;
  align-content: start;
}
.calc-hero-num {
  padding: 28px;
  border-radius: 24px;
  background: #111;
  color: #fff;
}
.calc-hero-num span {
  display: block;
  font-size: 13px;
  letter-spacing: .14em;
  text-transform: uppercase;
  opacity: .7;
  margin-bottom: 8px;
}
.calc-hero-num b {
  font-family: var(--display);
  font-size: clamp(2.2rem, 4vw, 3.2rem);
  letter-spacing: -.045em;
  line-height: .95;
}
.calc-hero-num p { margin: 10px 0 0; color: rgba(255,255,255,.7); font-size: 16px; }
.calc-kpis {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 12px;
}
.calc-kpis article {
  padding: 18px 18px 16px;
  border-radius: 20px;
  background: var(--bg);
}
.calc-kpis span {
  display: block;
  font-size: 13px;
  color: var(--muted);
  margin-bottom: 6px;
}
.calc-kpis b {
  font-family: var(--display);
  font-size: 1.45rem;
  letter-spacing: -.03em;
}
.calc-note { margin: 0; color: var(--ink-2); font-size: 15px; line-height: 1.45; }
.bars {
  display: flex;
  align-items: flex-end;
  gap: 4px;
  height: 88px;
  margin-top: 8px;
}
.bars span {
  flex: 1;
  border-radius: 4px 4px 0 0;
  background: color-mix(in srgb, var(--accent) 55%, #ffd4c4);
  min-height: 4px;
}
.bars span.is-now { background: var(--accent); }

.seg-split {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 16px;
}
.seg-split article {
  padding: 32px;
  background: var(--card);
  border-radius: 28px;
}
.seg-split h3 { margin-bottom: 12px; }
.seg-split p { margin: 0 0 12px; color: var(--ink-2); font-size: 17px; }
.seg-split p:last-child { margin-bottom: 0; }
.seg-split + .seg-split { margin-top: 16px; }
.seg-wide { grid-template-columns: 1fr; }

@media (max-width: 980px) {
  .hero,
  .roles,
  .needs-grid,
  .market-grid,
  .bot-steps,
  .firm-grid,
  .approach ul,
  .pos-wrap,
  .why-grid,
  .season-grid,
  .fair-grid,
  .tariff-grid,
  .calc,
  .calc-kpis,
  .seg-split { grid-template-columns: 1fr; }
  .tariff-grid { grid-template-columns: 1fr 1fr; }
  .pos-plot { min-height: 420px; aspect-ratio: auto; height: 520px; }
  .pos-tick { font-size: 14px; }
  .pos-name { font-size: 15px; }
  .pos-howto,
  .pos-where,
  .pos-card p { font-size: 18px; }
  .nav { gap: 12px; font-size: 15px; }
  .hero-doc { min-height: auto; }
  .toc-card { width: 100%; margin: 0; }
  .approach { padding: 28px 22px 16px; }
  .firm-card { padding: 24px; }
  .hero-doc .hero-stage { min-height: 0; }
  .brand { font-size: 18px; }
  .hero { min-height: auto; padding-top: 12px; gap: 24px; }
  .hero-stage { min-height: 560px; }
  .role-card { aspect-ratio: 3 / 4.4; max-width: 420px; margin: 0 auto; width: 100%; }
  .edge-pin { height: 520vh; }
  .edge-sticky {
    height: calc(100dvh - var(--header));
    max-height: calc(100dvh - var(--header));
    justify-content: flex-start;
    padding: 8px 0 10px;
    gap: 8px;
    overflow: hidden;
  }
  .edge-sticky h2 {
    flex-shrink: 0;
    font-size: clamp(1.15rem, 4.8vw, 1.45rem);
    line-height: 1.15;
  }
  .edge-card {
    flex: 1 1 auto;
    min-height: 0;
    display: flex;
    flex-direction: column;
    padding: 14px 14px 18px;
    gap: 10px;
    border-radius: 22px;
    overflow: hidden;
  }
  .edge-progress { flex-shrink: 0; }
  .edge-dots { flex-shrink: 0; padding-bottom: 2px; }
  .edge-stage {
    grid-template-columns: 1fr;
    flex: 1 1 auto;
    min-height: 0;
    gap: 8px;
    overflow: auto;
  }
  .edge-swap {
    position: relative;
    left: auto;
    top: auto;
    transform: none;
    justify-self: center;
    padding: 0;
  }
  .edge-swap span { transform: rotate(90deg); width: 40px; height: 40px; font-size: 20px; }
  .edge-col h3 { font-size: 1.12rem; margin-bottom: 6px; }
  .edge-col p { font-size: 15px; }
  .edge-col span { font-size: 12px; margin-bottom: 8px; }
  .edge-progress { font-size: 14px; }
  .edge-progress b { font-size: 18px; }
  .edge-dots { gap: 8px; }
  .edge-dots button { width: 36px; height: 36px; font-size: 14px; }
}

@media (max-width: 640px) {
  h1 { font-size: 2.2rem; }
  h2 { font-size: 1.7rem; }
  .film { height: 220px; }
  .hero-stage { min-height: 520px; }
  .device { width: min(300px, 100%); }
  .edge-pin { height: 560vh; }
  .edge-sticky h2 { font-size: 1.12rem; }
  .edge-col h3 { font-size: 1.05rem; line-height: 1.25; }
  .edge-col p { font-size: 14px; }
  .approach { padding: 24px 18px 12px; }
  .tariff-grid { grid-template-columns: 1fr; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after {
    animation: none !important;
    transition: none !important;
  }
  .role-text { opacity: 1; transform: none; }
  .role-min { opacity: 0; }
  .edge-pin { height: auto !important; }
  .edge-sticky {
    position: relative !important;
    top: auto !important;
    height: auto !important;
    padding: 48px 0 !important;
    overflow: visible !important;
  }
}

.lean {
  display: grid;
  grid-template-columns: 1.05fr 0.95fr 1.2fr 0.95fr 1.05fr;
  grid-template-areas:
    "problem solution uvp advantage segments"
    "problem metrics  uvp channels  segments"
    "costs   costs     costs revenue  revenue";
  gap: 12px;
}
.lean-problem { grid-area: problem; }
.lean-solution { grid-area: solution; }
.lean-uvp { grid-area: uvp; }
.lean-advantage { grid-area: advantage; }
.lean-segments { grid-area: segments; }
.lean-metrics { grid-area: metrics; }
.lean-channels { grid-area: channels; }
.lean-costs { grid-area: costs; }
.lean-revenue { grid-area: revenue; }

.lean-cell {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  width: 100%;
  margin: 0;
  padding: 22px 22px 24px;
  text-align: left;
  background: var(--card);
  border: 1px solid var(--line);
  border-radius: 24px;
  appearance: none;
  -webkit-appearance: none;
  transition: border-color 0.2s, background 0.2s, transform 0.2s;
}
.lean-cell:hover { transform: translateY(-2px); }
.lean-cell.is-on {
  border-color: var(--accent);
  background: #fff1ec;
}
.lean-cell small {
  display: block;
  margin-bottom: 10px;
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--muted);
}
.lean-cell.is-on small { color: var(--accent); }
.lean-cell h3 {
  margin: 0 0 12px;
  font-size: clamp(1.15rem, 1.7vw, 1.55rem);
  line-height: 1.15;
}
.lean-cell p {
  margin: 0 0 10px;
  color: var(--ink-2);
  font-size: 16px;
  line-height: 1.45;
  font-weight: 400;
}
.lean-cell p:last-child { margin-bottom: 0; }
.lean-cell b { color: var(--ink); font-weight: 650; }

.lean-uvp {
  background: #14110f;
  color: #fff;
  border-color: #14110f;
}
.lean-uvp p { color: rgba(255,255,255,.82); }
.lean-uvp b { color: #fff; }
.lean-uvp small { color: #ff8a63; }
.lean-uvp.is-on {
  background: #14110f;
  border-color: var(--accent);
}
.lean-uvp.is-on small { color: var(--accent); }

@media (max-width: 1100px) {
  .lean {
    grid-template-columns: 1fr 1fr;
    grid-template-areas:
      "problem segments"
      "uvp uvp"
      "solution advantage"
      "metrics channels"
      "costs revenue";
  }
}
@media (max-width: 640px) {
  .lean {
    grid-template-columns: 1fr;
    grid-template-areas:
      "problem"
      "segments"
      "uvp"
      "solution"
      "channels"
      "revenue"
      "costs"
      "metrics"
      "advantage";
  }
  .lean-cell { padding: 20px 18px 22px; }
  .lean-cell p { font-size: 16px; }
}